When it comes to attracting IT candidates, it’s not just about the job, salary, and benefits. Today’s tech job seekers want to work for a place where they fit in – a company with values they believe in, employees they work well with and an environment where they will thrive. Showing off your company culture is a critical piece of the recruitment puzzle. Use these strategies to put your company culture on display.
The Keys to Making Culture an Asset
Successful showcasing of company culture comes down to one thing: authenticity. You can’t fake culture – even online. The way you represent your corporate culture must genuinely reflect the way your organization operates. Today’s candidates are savvy enough to know when they are being pandered to, so it is important to be authentic every step of the way.
Showcase Culture on Your Website
Candidates will spend time browsing your company website as they evaluate their choices. Make sure they find information about your culture by:
- Creating a unique “about us” page: Don’t just tell your company story, talk about who you are as a company. Include a “meet the team” section that shows off the people who currently work for you. Try to keep it fun and light.
- Include your mission, vision, and values: Candidates want to work for companies they believe in, and that means understanding the driving forces behind what you do.
- Include vivid images: Words aren’t enough – include pictures of the office, videos and other compelling visual aspects that will give a snapshot of what it’s like to work for your organization.
Showcase Culture on Social Media
If you’re not using social media to promote your company culture, you’re probably missing out on a host of active and passive candidates. Social media is a great place to connect with talent. You can show off your culture by:
- Posting behind-the-scenes content from your daily operations. Social media allows you to show – not just tell – what you do in a real, down-to-earth way.
- Post content from off-site events. Whether you are at a conference, engaging in volunteer work or hosting a team lunch, post content that shows what you and our team do outside the office.
- Adjust your tone. Posts about your products, services, and achievements should look, sound and feel different than culture-related posts. Don’t be afraid to be more casual and inject some personality.
If you are looking for more tips on leveraging culture as a recruiting tool, PEAK Technical Consulting can help. We have a proven track record of helping employers overcome some of their biggest IT hiring challenges, and we invite you to contact us today to learn more about the ways we can help you achieve your tech hiring goals.